#MyInnsbruck is Innsbruck in all its diversity. Our posts are created by bloggers – people with stories, curiosity and experiences to share. And we want to share all this with you. #MyInnsbruck – our Innsbruck as we know and love it.

We love the majestic Nordkette mountain range, but also the secluded little huts on Patscherkofel mountain. We love the famous Golden Roof, but also the cosy cafés on Wiltener Platzl square. Our bloggers are as diverse as Innsbruck itself. Some are Tyrolean by birth, others by choice – but their origins are just part of the mix.

We write for culture enthusiasts, for adrenaline junkies, for sports and leisure fans, for explorers, for families with children, for foodies, for nature lovers and for both new and returning visitors. In fact, we write for everyone. Because Innsbruck is a place where everyone will find their perfect hiking trail, a favourite restaurant or an unforgettable view. Whether in the heart of the historic old town or high up in the mountains, we enjoy our alpine-urban lifestyle to the full.

Our blog focuses on life and experiences in and around Innsbruck, independent of advertising and branding. Our editorial team is not for sale. We form our own opinions. Our goal is to take readers on a journey through the alpine-urban Capital of the Alps with our bloggers. .

We look for stories about the Innsbruck region that create "aha!" moments, inspire cries of "Let's do that!" and deliver "We really must go there!" moments.